At just 17 years old, Subodh Kaushik from Bhiwani, Haryana, is the driving force behind Shopeepie, a fashion startup that has quickly grown into a multi-million dollar enterprise with a global reach. His journey began in affiliate marketing, but dissatisfaction with being known as an “Amazon-linked businessman” motivated him to establish his own brand. Drawing inspiration from the name of YouTuber PewDiePie, Subodh launched Shopeepie with a clear vision to make it more than just another fashion label.
Shopeepie offers high-quality clothing and footwear for both men and women, with a strong focus on purpose and impact. The brand is committed to ethical production, sustainability, and supporting the “Make in India” initiative. What distinguishes Shopeepie is its dedication to creating jobs, supporting local artisans, and preserving traditional crafts, all while ensuring sustainable business practices.
Subodh’s vision is broader than fashion; it’s about making a lasting positive impact. By choosing Shopeepie, customers are not just buying products—they are supporting a movement that prioritizes community empowerment and environmental care. Subodh’s remarkable journey from an affiliate marketer to the CEO of a global company underscores the power of ambition and perseverance, showing that significant achievements are possible regardless of age.
As Shopeepie continues to grow, it remains deeply committed to its mission of uplifting communities and promoting sustainability, with Subodh Kaushik at the helm, leading the charge towards a brighter future.
